Electronic Temperature Instruments Limited Refreshes Identity with New Logo

Electronic Temperature Instruments Limited (ETI), the UK’s leading digital thermometer manufacturer, are proud to announce the launch of their new company logo, marking the most significant change in its visual identity in 35 years.

The refreshed logo is revealed, pointing the way towards the next phase of the company’s future, one focused on innovation and growth.

Miriam and Peter Webb founded ETI in 1983 when they identified an opportunity in the manufacturing market for the production of digital thermometers and temperature measuring probes.  ETI is a family owned business with family values at its core.  Peter and Miriam have three children Claire, Lisa and Jason, all of whom are Directors of the company.  Jason, ETI’s Operations Director is very much involved in the day to day running of the business and looks forward to driving the company and brand forward over the coming years.

The company currently employs 175 staff at their three factories in Worthing, West Sussex, with 95% of the staff coming from the local area. The business is supported by an in-house Research & Development team, and a UKAS calibration laboratory for both temperature and humidity.  Earlier this year, ETI were awarded a Queen’s Award for Enterprise within the category of Innovation, the fourth Queen’s Award for the company since gaining its first in 2012.

Jason Webb commented ‘It is important that ETI retains its established values but at the same time develops a new and modern identity. The rebranding exercise will ensure that we get the right message out there’.

After careful consideration, we chose a new logo that reflects a more contemporary look and captures our ongoing mission to deliver quality UK manufactured products and outstanding customer service’.

If you require our logo for your use, please contact marketing@etiltd.com for assistance.

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4 thoughts on “Electronic Temperature Instruments Limited Refreshes Identity with New Logo

  1. Congratulations to ETI on your new logo. I am sure it will serve well for the next 35+ years to come. Great company, great products and great people.

    1. Hi Jim, Many thanks for your comment and kind words about ETI.

  2. Hi ETI
    I just love a rebrand and yours is no exception.
    I am delighted that you have updated your visual brand identity. I am looking forward to see how you implement it across all your products and marketing materials.
    If bald designs can every be of any assistance to you with any projects going forward, please get in touch with me.
    Yours in baldness
    Sláinte
    Patt

    1. Hi Patt, Many thanks for your comment, glad to hear such positive feedback about the rebrand.

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